You always learn by watching others.
When we first started Beekman 1802, we always tried to work with first-in-class retail partners. Not because of prestige and not because it meant moving more volume, but because as a young company, we had a lot to learn (and still do). By working with companies like Anthropologie, Henri Bendel, Williams-Sonoma, John Derian. Murray’s Cheese et al, it was like taking a retail master class every time we delivered an order.
These are companies that focus on the details and on delivering something extra to the customer when they walk in the door. They deliver an experience.
Take a look a tour of the Beekan 1802 Mercantile flagship store in Sharon Springs, NY.
We hope that we’ve learned our lessons.