Putting a message in a bottle and tossing it out to sea.

Blowing out the candles on a birthday cake.

Tossing a coin into a bottomless well.

So many things that we do in life to move ourselves forward require blind leaps of faith.

Ten years ago we were two NYC guys who bought an empty farmhouse in upstate NY as a weekend getaway.

A local farmer–whom we all know now as Farmer John–wrote a note and put it in our mailbox.

He was losing the place where he was farming ,and as a last desperate effort to prevent from having to sell his beloved goat herd, he asked if he could bring them to Beekman Farm and use our barn and pastures.

He moved to the farm on April 1, 2007, and the rest is history.

But John was certainly no April Fool.

Unlike so many people, he realized that sometimes in order to realize your dreams you have to first put them out into the universe and then work along with the universe to make them happen.

Today,  Beekman 1802, the farm and company built around Farmer John’s goats, is the fastest growing lifestyle brand in America.

A lot can happen in 10 years.

In honor of our 10 years, of blind leaps of faith, and the rekindling of hope, we’re starting a new social media project called Wishing Well Wednesday (#www)

Each Wednesday we are going to post a picture about where we would like to be 10 years from now using the hashtag #www.  It might be something in our personal life, something for the business, or even something on our Bucket List.

We hope you’ll share all of your goals and aspirations with the universe, too.

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  • By: Jack Sica

    For Roberto and I to celebrate our thirteenth anniversary.
    Who says 13 is an unlucky number!

  • By: Kate's Daughter

    Such a great idea! Goals are hard for many people to understand, construct, and reach. Having your examples will be inspirational.

  • By: Vicki V

    What a wonderful idea! Congrats on you & farmer John & such a wonderful friendship

  • By: seakiev

    #www is a wonderful idea! I hope it will inspire me and others to reassess where we are and where we want to be in ten years. Thank you for the inspiration!

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