Putting a message in a bottle and tossing it out to sea.

Blowing out the candles on a birthday cake.

Tossing a coin into a bottomless well.

So many things that we do in life to move ourselves forward require blind leaps of faith.

Ten years ago we were two NYC guys who bought an empty farmhouse in upstate NY as a weekend getaway.

A local farmer–whom we all know now as Farmer John–wrote a note and put it in our mailbox.

He was losing the place where he was farming ,and as a last desperate effort to prevent from having to sell his beloved goat herd, he asked if he could bring them to Beekman Farm and use our barn and pastures.

He moved to the farm on April 1, 2007, and the rest is history.

But John was certainly no April Fool.

Unlike so many people, he realized that sometimes in order to realize your dreams you have to first put them out into the universe and then work along with the universe to make them happen.

Today,  Beekman 1802, the farm and company built around Farmer John’s goats, is the fastest growing lifestyle brand in America.

A lot can happen in 10 years.

In honor of our 10 years, of blind leaps of faith, and the rekindling of hope, we’re starting a new social media project called Wishing Well Wednesday (#www)

Each Wednesday we are going to post a picture about where we would like to be 10 years from now using the hashtag #www.  It might be something in our personal life, something for the business, or even something on our Bucket List.

We hope you’ll share all of your goals and aspirations with the universe, too.

Follow us on any Facebook, Instagram, Twitter, SnapChat and Pinterest






by Josh and Brent

Reader Comments

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Janet Suleski

Finish repairing/restoring my old family farmhouse here north of Rome, NY, and finding a lovely family member or new family who will treasure it for the next generation! Figuring our our next adventure in life after we’ve finished this labor or love. (I love this house and land, and Mr. Janet loves me, so he’s supporting the pursuit of my dream).


To find a way to move up north and enjoy the seasons. To be a part of a community filled with love, compassion and respect.

Samantha Craig

To have some form of my life back to what it was before my husband died in 2013. It’s been four years and things are still inside out and upside down.

Jack Sica

For Roberto and I to celebrate our thirteenth anniversary.
Who says 13 is an unlucky number!

Susan Tolbert

I look forward to being the best helpful neighbor to both 2 and 4 legged. sue t.

Vicki V

What a wonderful idea! Congrats on you & farmer John & such a wonderful friendship


#www is a wonderful idea! I hope it will inspire me and others to reassess where we are and where we want to be in ten years. Thank you for the inspiration!