“If you want to build a ship, don’t herd people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint-Exupery

We always say that the biggest compliment anyone can give us is to tell us that something we’ve created has inspired them.

People often ask what year we started Beekman 1802, and while it’s true that 2009 is the year that we started the farm and the company, it’s also the year that we started living the mantra of the brand. Along the way we’ve built a small team of employees and a legion of “neighbors” around the world.

We think often about what it means to inspire others and here is what we’ve learned to be the essentials of doing so.


With all the intricacies and turmoil of the modern world, it can seem overwhelming just to keep your head above water, but the first step in inspiring anyone is to show them that you care. In this day and age, you can communicate that with something as simple as a “like” or “fav” on social media.


The number one reason that neighbors tell us they like to hang around Beekman 1802 (whether it’s in our store, online, or on visits to our little village) is because of our relentless optimism and positivity. We are not unique creatures. We, too, have negative thoughts and sometimes bitter opinions, but creating non-judgmental spaces and seeking out beauty in the world is transcendental.


People are not perfect, and there’s no shortage of people who will line up to point out our flaws. Be the person who finds the good in everyone, even good in imperfection.


Fact: mistakes happen. We are always the first to say if we’ve messed up a project, missed a typo or burned the toast. There should be no shame in showing that life is not perfectly edited all the time.


Be the person who is always asking why, how, and what if. Curiosity is contagious, and if we ask those questions often enough dreams move from improbable to inevitable.

by Josh and Brent

Reader Comments

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gem peters

People crave joy…positivity…compliments. What an excellent vibe to share! Wishing you both continued love, success and happiness.

M Young

Be the person your dog thinks you are..best advice I ever got so, darn i try!

Donna Pugsley

I love everything I have purchased, my son and his husband really enjoyed their 3 month cheese gift, my husband and I will never use soap other than your goat milk and I use the whipped body cream after every shower. I just ordered 2 farm tour tickets for the fall and booked a room at the American Hotel and I am really looking forward to that.
Would love you to make a deodorant, heard you mention one when you were on Evine. Thanks for making quality products I can trust. Just started reading your book The Bucolic Plague,and loving it, that’s how I found the hotel, figured if it got your approval it must be good.
Think spring, be safe, be healthy., love the baby goat cam

Donna Grossman

I’ve been following you guys since the beginning! You do warm my heart and have inspired my business. Always a listening ear and a kind connection. Thank you!