Better Homes & Gardens, Everyday with Rachael Ray, Eating Well, and Martha Stewart Living are all award-winning magazines that are produced by the publishing powerhouse, Meredith Corporation. And Meredith is the company that had the vision to help us create the
Beekman 1802 Almanac (which was named the hottest new magazine of 2016 by AdWeek). It’s a good lineage!
We recently toured the headquarters of Meredith Corp in Des Moines, Iowa. Take a look with us and learn more about one of the most storied companies in American history:
Just like Beekman, Meredith is a company built on farming. Edwin Thomas Meredith founded the company in 1902 when he began publishing Successful Farming magazine
In 1922, Meredith began publishing Fruit, Garden and Home magazine, a home and family service publication.
Two years later, this magazine was retitled Better Homes and Gardens, and the first issue cost a dime on the newsstand.
The weight of all the printing presses was so great that the floors of the building were re-enforced with steel
There’s a good bet that many of you have this symbol in your kitchen.
The “Red Plaid” cookbook was originally published in 1930 and to date has sold more than 34 million copies
The company’s original building still stands right where it was founded, and the new campus has been expanded around it.
Meredith is a major creative employer in the heartland of America
The main boardroom speaks to the types of important decisions that get made here on a daily basis—editorial decisions that influence the way we all think about “living”
The test gardens where new varieties of plants are tested
A glimpse into the test kitchens where over 3,500 new recipes will be created this year. Only residential grade equipment (not commercial or industrial) is used so that the recipes are prepared just like the home cook would make them.
Because Meredith is committed to creating things that everyone will find useful and helpful, any recipe that calls for grilling is tested on every variety of grill currently on the market in the USA to make sure that the recipe works the same no matter what type of grill you are using
Recipes are served in a setting meant to be reminsicent of the home of an average American family
We happened upon an upcoming story on infused vodkas
Marshmallow and grapefruit
On the set of one of the food photo shoots
Brent touring the massive prop warehouse. These are all mobile wall treatments
You never know which type of rolling pin is going to work best in a photo
or the type of glassware!
If you’ve looked at any of the photos in Meredith publications over the last several years, odds are that you’ve seen a few of these props in the photos
Prop books are arranged by color and size so that stylists can easily find just what they need
The creative library at Meredith archives every single image that the company has ever shot. Billions and billions of beautiful photos and illustrations. Now you can see why Beekman 1802 Almanac was named the hottest new magazine of last year. A lot of work (and history) went into its making
To get an autographed copy of the premier issue of the Beekman 1802 Almanac, click here