William Beekman, the namesake of the farm and Mercantile, was orphaned at sea, a child soldier in the Revolutionary War, and a businessman who grew his business with such integrity that he rose from humble beginnings to be the first judge of Schoharie County and a Senator—all without any formal education.

Surely he had some flaws that history has erased, but his story seems like a good foundation for creating a new breed of person:  not just a handy man, not just an every man, not even just a noble man.

Here are the first ten tips for being a BeekMan:


  1. Kindness is a gift that anyone can afford. Never show up empty handed.


  1. A sense of humor is the best defense mechanism. If you can make a person laugh you can completely disarm them.


  1. Be able to make something with your hands, but not have them show the toil.


  1. If you want to be the boss, remember that a person who is appreciated will do more than what is expected.


  1. The most expensive part of your wardrobe should be your shoes. If you want someone to walk a mile in yours, then you have to do the same. (That’s 2,000 steps in that little thingie you are wearing on your wrist.)


  1. You can always tell the quality of a person by the types of things that bother them


  1. Learn to read your own body language because everyone around you is very fluent in it


  1. Manliness is not just about taking care of yourself, but of taking care of others.


  1. The first one to get angry will always lose.


  1. Your birthday suit should fit you better than anything else you own. Learn to take care of it.


  1. Always go one step further than people expect you to


Look the part of a BeekMan with our shaving collection. Click here


Scented with Davesforth Orange Peel, Spicy Nutmeg and Leathery Patchouli. This special gel formula, with soothing yarrow and aloe, lifts beard hair to promote a clean, comfortable shave. And of course we include our famous goat milk to prevent irritation and condition the skin.
Cultivate a Better Life
by Josh and Brent

Reader Comments

Leave a Reply

Your email address will not be published. Required fields are marked *