Walking down Fifth Avenue to admire the windows has always been a holiday pilgrimage, so is there any doubt that this being the first Christmas for the Beekman 1802 Mercantile that we felt a little pressured to bring this “downstate” spectacle to Sharon Springs?
Because this is the first year of the Sharon Springs Victorian Holiday Celebration, we wanted to think of some twist on the idea of a Victorian Christmas. So the first thing we had to do was rid ourselves of the notion of abundant colors and gilding. Because we did not have time to build window shadow boxes, we also knew that this year’s display could not be three-dimensional….or could it?
Using line drawings and etchings from a book of Victorian holiday clip art, we enlarged the images and had them printed on self-adhesive acetate. We then isolated and cut out portions of the picture that we wanted to appear “closer” to the viewer. The main image was placed on the window surface and the cut-outs on the glass storm window, thus allowing dimension. (The interior windows were draped with white plastic table cloths purchased from the dollar store, pulled tightly and stapled to the window frame so that when interior lights are on, the effect is similar to a light box)
To add another layer of dimension, we then printed out line drawings of snowy window frames, wreathes and bows using the local print shop. We mounted these print jobs on black foam board using spray adhesive and then cut them out. The foam board is sturdy enough that we could tack the frames onto the exterior of the windows.
As customers walk down the porch of the Mercantile the effect is of peaking into someone else’s private world—and that always makes for the best holiday windows.
The entire project cost us approximate $600. Most of the labor came in the form of wielding an exact-o knife to cut out the various shapes and pieces.
We carried this idea of a Black (and White) Christmas throughout the Mercantile, using black and silver to create an unexpected but beautiful holiday feel.
Black satin ribbon is wrapped around squares of straw to be used as display surfaces for products throughout the shop.
We carried the theme into our 2010 signature ornament, the Black Ice Icicle. (Click here to purchase.) To display the ornaments, we stripped all of the needles from a blue spruce, primed and painted the trunk and limbs using a matte platinum spray paint. (We’ve used this idea of a “naked” Christmas tree before. To see how, click here)
To bring out the silvery tones in the tree and in the ornaments, we “planted” the tree into a shiny tin container using cement mix. We then surrounded the base with pine cones dusted with silver glitter.
We then picked up the silver tone in displays throughout the rest of the store. It may be a bit dark and brooding, but it’s also deeply romantic.
The store is open daily from 10-6 throughout the holiday, and you are always welcome. 4:00pm-6:00pm is the best time for window viewing.
To get a glimpse of how we decorate Beekman Farm, take a look at our Christmas in the Country. Click here
Celebrate right along with us. Watch The Fabulous Beekman Boys’s Fabulous Holiday Special. For more information, click here